Hermès Carré Club Comes to Toronto

Hermès Carré Club Comes to Toronto

Hermès, established in 1837, is synonymous with French luxury. It is known to be a high fashion luxury goods manufacturer and was founded by Thierry Hermès.

Many of us know the brand by the coveted, Birkin bag but what is interesting to know is that Hermès is also recognized worldwide for the Hermès carrés (square scarves). These silk scarves comprise of the 12% of the Hermès sales in the market.

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An Hermès scarf is sold somewhere in the world every 25 seconds; by the late 1970s, more than 1.1 million scarves had been sold worldwide. The Hermès scarf has been seen on Queen Elizabeth II, Princess Grace Kelly , Jackie Kennedy, actress Audrey Hepburn, Madonna , actress Sharon Stone and so many more.

Contemporary Hermès carrés (squares)  measure 90 cm × 90 cm, weigh 65 grams and are woven from the silk of 250 mulberry moth cocoons. All hems are hand-stitched. Motifs are wide-ranging, Two silk-scarf collections per year are released, along with some reprints of older designs and limited editions. And two collections per year are introduced in a Cashmere/silk blend. Since 1937, Hermès has produced over 2,000 unique designs; the horse motif is particularly famous and popular .( Source: wikipedia)

IMG_3214Hermès Toronto paid tribute to the beloved silk square by hosting the Hermès Carré Club on Bloor Street from 28th to 30th September 2018 and we could not help getting Carrè-d away. I wore my Hermès scarf on the head and made my way to this fabulous event!

On arrival there was a concierge to check you in which was really cool and it made you feel like you are becoming a member of some secret society! Inside the event, there was a Name your colour wall with every possible colour swatch for guests to write names underneath it, which was brilliant and so interactive!

As I moved ahead, Scarf designers flown from Paris made live sketches, graffiti and block printing and gifted them to the guests to take it back as souvenirs. I truly loved this idea and my block printing and graffiti art is ready to be framed soon!

IMG_8022Some gorgeous limited edition scarves from the Hermès Carré capsule collection were also available for purchase at the Carrémania station.

The event also had a Carré Café , which had complimentary French desserts, snacks and a coffee/drinks station.I loved the décor of the Carré Café with each table imitating scarf prints and also the flooring inspired by the scarf patterns. It felt like we were transported to a Chic French bistro in Paris. I heard a lot of people discussing they wanted to take the tables back home with them and I don’t blame them!

Overall I had a great time at this event and I will cherish the souvenirs hand-painted by the artists forever! A big congratulations to Team Hermès Toronto on a successful event!

You can watch the Full Video below:

 

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